ACADEMY OF BIOMIMETIC DENTISTRY (white label service for Madcapper Marketing)
Academy of Biomimetic Dentistry (ABD) is a professional organization dedicated to advancing the field of biomimetic dentistry. Biomimetic dentistry is an approach to restorative dentistry that aims to conserve as much of the natural tooth structure as possible while restoring and repairing teeth. It is based on the principle of mimicking the natural biomechanics and aesthetics of teeth.
The Academy of Biomimetic Dentistry provides education and resources for dental professionals interested in adopting biomimetic principles and techniques in their practice. Members of the ABD typically include dentists, dental hygienists, and other oral healthcare professionals who want to stay updated on the latest advancements in biomimetic dentistry.
A.B.D. was looking to complement their marketing efforts with a comprehensive Instagram and Facebook strategy. Through employing multi-faceted and targeted marketing techniques, we successfully increased their follower base from 1,500 to an impressive 17,000 within a span of one year. Growing their follower base was a key aspect of their of their strategy since they are always looking to extend their reach to more dentists.
Scenario
The Academy of Biomimetics Dentistry (A.B.D) sought to enhance their online presence and effectively promote their academy through various social media channels. Their objective was to expand their platforms while upholding the integrity and professionalism of their brand. Recognizing the importance of showcasing the wide range of services offered by the academy, A.B.D aimed to create an online presence that would ultimately benefit the audience and enhance their understanding of the academy’s offerings.
1,033% increase
Avg. Engagement per Post
304 Avg. Likes per Post
Approach
We managed their existing presence on the primary platforms, Instagram and Facebook. We conducted extensive experimentation to determine the most effective content types and reasons behind their success. Make Creative Agency devised an organic strategy that harnessed the power of hashtags to precisely reach their target audience. This approach allowed us to closely monitor content performance and identify the most popular pieces. Subsequently, we consistently shared similar content, with each successive post generating higher levels of engagement than the previous one.
For the Academy of Biomimetics Dentistry, we maintained their presence across the two main platforms they were running on already (Instagram and Facebook) and aggressively tested which type of content would work better, and for which reasons. Make Creative Agency developed an organic strategy that used hashtags for targeting their audience. We were able to monitor the results of their content and track what content was the most popular. We then re-posted the same type of content over and over again, with each piece of content getting more post engagement than the previous one.
Key Strategies
- Present dentistry in a way that patients can understand.
- Creating quirky analogies Using pop culture references
- Using real-life cases
- Tracking hashtags
- Reposting content from existing members